Marketing Sales Communication

Customer Acquisition

 

Customer acquisition no longer occurs through individual channels. Customers choose various channels throughout the entire information and purchasing process. They have matured into so-called “hybrid” customers. Therefore, it is very important to understand the entire customer acquisition process and illuminate all touchpoints (Customer Journey Mapping). Future customer acquisition will be based on omnichannel management.

 

Some essential tasks of this transformation component are:

  • What questions does the potential customer ask?
  • What answers and solutions are they looking for?
  • Which channels does the prospect use?
  • Which business areas are affected at each point of contact?
  • What data, at what frequency and currency, are required?

 

There are different reaction patterns specific to companies and industries: Companies are expanding their market access from offline to online (e.g., Nike) and from online to offline (e.g., Zalando). Ultimately, a mirror image of the company is created in relation to customer expectations. Silo thinking no longer stands a chance, as customers will no longer show understanding for it and will transfer their increasingly learned purchasing experiences and expectations to every company. Our experts bring this methodological and experiential knowledge.

 

Give wings to your new business!

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Lifelong Customer Creation

 

Customer loyalty is stronger than any expensive marketing expenditure and outlasts difficult times. But how can customer loyalty be generated in the modern, transforming world? Through customer enthusiasm.

 

Customer enthusiasm or wow effects can be achieved, for example, through

  • personalized customer communication in the mass market
  • the right product or service offer at the right time
  • holistic solutions around the product

 

The first companies are already transforming from pure product providers to solution providers. Align your company with a 360-degree view of the customer and their situational needs. Building competence in topics such as Business Intelligence and Data Analysis is an essential foundation for the transformation to a company with “lifelong customers”. Our experts can professionally support you in this.

 

Transform your customers into loyal fans of your company.

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Corporate Identity

 

More and more companies recognize that actionism without a holistic and consistent CI concept does not work sustainably.

 

What successful Corporate Identity strategy is emerging for the future? A value-based brand architecture is increasingly asserting itself, with which all stakeholders, especially employees and customers, can identify to a high degree. A development path to this:

  • Developing and recognizing the core values
  • Authentic communication
  • Growth through resonance

 

Experts in our network specialize in developing your CI strategy together with you.

 

Strong Corporate Identity – Prerequisite for customer acquisition and lifelong customers.

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Employee Dialogue

 

Modern executives or “Digital Leaders” are role models for their employees and stand, preferably united with other executives, for the paradigm shift in employee leadership and employee dialogue.

 

Some of the new leadership paradigms are:

  • In the context of increasing leadership shortages, employees no longer apply to companies, but companies advertise for the scarce “resource” of qualified employees. A high level of maturity in all transformation components will be very crucial here.
  • The classic image of a directively led employee is increasingly blurring. Employees are increasingly becoming part of diverse high-performing teams within a company or group of companies according to their talents and passions. However, depending on the area of responsibility, there will continue to be a coexistence between conventional and agile working methods.
  • Analog, resource-intensive “linear” meetings (“jour fixes”) are increasingly being replaced. In the future, executives and teams will communicate mainly through collaborative digital solutions more quickly and effectively.

 

The big challenge lies in the coexistence and cooperation of digital natives and more experienced employees. The leader of the future understands how to deal with this and stands to his employees like a conductor to his musicians. As a rule, they cannot play any instrument as well as the individual musician. Nevertheless, they coach and support the team towards individual peak performances, provide the overall direction through a shared and transparent vision, and drive their actors to joint peak performance – to a true masterpiece. We bring this understanding to your transformation.

 

Be the conductor of your transformation and attune your employees to self-realization and self-responsibility.

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