Corporate Strategy
The development or revision of the corporate strategy as well as the regular strategic positioning of the company are the essential foundation of any transformation. First and foremost, the company must have a clear vision of what it wants to stand for in the future.
A selection of the key questions are:
- Why does your company exist?
- What added value does it create for the customer?
- Which trends and trend breaks need to be considered?
- What expectations do the stakeholders have?
- Which exclusive and core competencies are available and which are needed?